We begin with the end in mind.
Not everyone wants 5 locations or so many new patients that your practice is ready to bust. We can do those things, but only if that’s what you’re going for.
So how DOES this work? Well if you hired an internal marketing person or team, you wouldn’t say,
“Start writing me blog posts!”
Instead you would say,
“We want to make sure we look consistent and professional.” or “We want to make sure we’re finding new patients who need us.”
Then you would ask a crucial question…“How do we do that?”
The Beginning
We start with sessions to discuss what your actual goals are. This is where we listen to what you want.
- What does your practice look like now?
- Why did you go into practice?
- What is working and not working for you?
- What do you want your practice to be doing in 6 months? 1 year? 5 years?
- Who are your competitors and what are they doing?
Just like when you bring in a new patient, you don’t just “rack and crack” them. You find out why they came to you. Every patient is looking for a solution and the same methods won’t help everyone.
The Strategy
Once we get a complete picture of your goals and desires, we formulate. Having an understanding of
- What you do
- What your goals are for your practice
- What obstacles you are currently hitting
- What is your long-term vision for your practice
Allow us to put together the right combination of tools, methods, and practices to make sure we are accomplishing the goals you have in mind.
It’s no secret
There are tools that we know work and we know they work specifically for Chiropractors. The best part is, we tell you what we’re doing! The work we offer includes:
- Fully redesigned SEO optimized website
- Social media posts 3x per week on up to 3 platforms
- Unique blog or video style content posted weekly
- NAP Search/updates
- Reputation management
- Unique content pages for each offered modality
- Monthly interview style videos for content creation on the website and social
- Newsletters discussing services, recommendations, and specials
- High quality backlinks
“But I don’t know what those mean!”
That’s OK. Part of what we do is provide you an account manager whose only job is to make sure we are communicating with you about what we are doing and why. Your account manager will check in with you using your preferred method, on your preferred timeline. If you want weekly or monthly video call check-ins, or a phone call, or just an email, or even just a text message, we can do that. Your check-in with your account manager includes reporting that we will explain with metrics we can track to show actual progress. We will even be able to show you when calls, contact forms, or new patients are coming from the work we’re doing.
“I can do all this myself, why do I need you?”
You’re a doctor and you started your own practice. You have drive, determination, and the ability to learn new skills to make things work. You can figure out this marketing thing on your own. Why you would do that to yourself?
The practice you started was for you to be a Doctor of Chiropractic and to help people. Getting distracted with all the details of outreach and marketing only takes away from your actual goal. Also, we’ve been doing this since 2014. That means we’ve learned what works and grown with the system. So here’s the deal I’ll make with you, we won’t try and adjust anyone, and you let us market for your practice.
The Future
OK, so now we have formulated, we’ve tested and measured, and we’ve started achieving your goals. This beautiful creation we’ve worked on together required tending and maintenance. If your goal was to look polished, let us keep polishing! If you wanted to grow and you grew, let us keep communicating! Getting to where you want is only half the battle. We want to help you stay there. Let’s get on a call and talk about your goals to see if we are a good fit.